Sales happen at the shelf.
Now you can see it.
For appliance, mobile and electronics brands selling through dealer counters, large-format retail and thousands of in-store promoters — Kinematic makes the shop floor visible. Promoter attendance, demos, display compliance and competitor prices, in one app.
Your product sells at the shelf.
But HQ can't see the shelf.
Appliances, mobiles and electronics are sold face-to-face — by a promoter demoing a TV, a display that wins the aisle, a price that beats the brand next to it. Yet head office runs on ghost promoter attendance, patchy display photos over WhatsApp, and no idea what competitors are charging today.
Kinematic turns every store into a live signal: geo-fenced promoter attendance, demo-to-sale capture, AI-scored display audits and competitor price tracking — all feeding one dashboard, in real time.
How Kinematic works
for consumer-durables brands.
From dealer counter to demo,
nothing goes unseen.
Durables and electronics aren't one motion — it's a promoter demoing a washing machine at an LFR, a field executive covering a dealer street, a display fight for the front aisle, and a price war that shifts by the hour. The money leaks where HQ is blind: promoters marked present but absent, displays paid for but never built, and competitor cuts nobody reported until the numbers fell.
Kinematic makes the shop floor the source of truth. Promoters check in geo-fenced, log every demo and sale, photograph the display for an AI compliance score, and capture competitor prices in the same flow — so a regional manager can open a phone at 11 AM and know which promoters are productive, which displays are compliant, and where a rival just dropped price.
Display compliance,
region by region.
Illustrative dashboard — AI-scored display compliance and promoter sell-through, trended across regions, the week after go-live.
Your team's hands-free AI assistant.
Kini AI is the voice agent built into Kinematic — an in-store promoter just speaks each demo, sale or competitor price at the counter, in Hindi or any of 22 Indian languages. Kini logs it against the store, model and shift, captures the walk-in and answers productivity questions. No typing, hands-free and offline on a busy shop floor.
One assistant for every
promoter, dealer and display.
From a promoter logging a demo by voice to a manager asking for display compliance across a region — Kini is the same helper across Field Force, Lead Management and Supply Chain. Voice-first, 22 languages, offline-ready.
Common questions from
durables & electronics teams.
It is software that gives appliance, mobile and electronics brands visibility into what happens at the shelf — where sales are actually made. Core capabilities: in-store promoter (ISD) attendance and productivity, dealer and large-format-retail (LFR) coverage, in-store demo management, display and planogram compliance, share-of-shelf and competitor price tracking. Kinematic unifies all of it across Field Force, Lead Management and Supply Chain, with Kini AI on top.
Promoters and in-shop demonstrators mark geo-fenced selfie attendance at their assigned store, so ghost attendance and payroll leakage end on day one. Each shift they log walk-ins, enquiries, demos given and units sold — so HQ sees productivity per promoter, per store and per model, and can tie promoter cost to the sell-through they actually drive.
Yes. The promoter or field executive photographs the display; Kini AI returns share-of-shelf, planogram compliance, missing-model flags and whether branded POS and demo units are in place. Non-compliance auto-generates a fix-it task for the next visit, so paid-for displays are actually built and maintained.
Every walk-in and enquiry is captured in five seconds and enters a demo-to-sale pipeline — walk-in, enquiry, demo given, quoted, sold. Conversion ratios by promoter, store, model and price band are visible live, and Kini AI schedules follow-ups on quoted-but-not-closed leads so high-intent shoppers do not walk to a competitor.
48 hours for go-live and 2 weeks for the AI display-audit models to reach 94%+ accuracy on your specific model catalogue. Most durables and electronics brands roll out by region — typically one region per week across dealer counters, LFR chains and promoter deployments.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.