Know exactly how much
actually liquidated.
For seed, fertilizer, agrochemical and farm-equipment brands running rural field teams — Kinematic connects dealer beats, farmer engagement and stock liquidation in one app, so you finally see sell-through, not just primary billing.
You billed the dealer.
But did the farmer buy?
Agri-input brands bill primary to dealers and call it a sale — then discover at season-end that stock never liquidated. The result is returns, blocked credit and dead inventory sitting in a godown while the demand window closes.
Kinematic replaces season-end guesswork with a live signal from every dealer counter and farmer meeting — opening stock, closing stock, secondary sell-through and offtake — so you know liquidation the day it slows, not the day returns arrive.
How Kinematic works
for agriculture.
From godown to the farm gate,
nothing sits blocked.
Agri-input selling isn't one motion — it's the dealer trade and the farmer pull, kharif and rabi, seed and crop-protection, all moving in a narrow seasonal window. The money leaks in the gap between what a dealer is billed (primary) and what actually sells through to farmers (secondary). Most brands only see that gap when returns land, credit is already blocked and the season is over.
Kinematic closes it in real time. Every dealer visit logs counter stock, every demo plot logs the farmers who attended, every order books against the seasonal scheme — one connected signal. A zonal manager can open a phone mid-season and know exactly which dealers are over-stocked, where liquidation is stalling and which farmer leads still need a follow-up before the window shuts.
Season liquidation,
district by district.
Every dealer visit updates the number. Managers watch liquidation percentage climb through the season and spot the districts dragging the average down — while there's still time to push secondary and avoid returns.
Your team's hands-free AI assistant.
Kini AI is the voice agent built into Kinematic — a field officer just speaks at the dealer counter, in Hindi or any of 22 Indian languages. Kini books the order, logs dealer counter stock for liquidation, and captures the farmers who came to a demo plot. No typing, hands-free and offline for low-signal rural beats.
Common questions from
agri-input teams.
Agri-input sales force automation is software that digitises the work of rural field officers for seed, fertilizer and agrochemical companies — dealer and retailer beats, order booking, farmer meetings and demo-plot visits. Kinematic adds dealer stock liquidation tracking and Kini AI voice capture, so brands see how fast billed stock actually sells through to farmers.
Kinematic reconciles primary billing to the dealer against secondary sell-through captured on every field visit — opening stock, closing stock and farmer offtake per SKU. Field officers log dealer counter stock in seconds, so brands see live liquidation percentage by dealer, district and season instead of discovering blocked stock at season-end.
Yes. Kinematic runs the trade motion — dealer and retailer beats, primary and secondary sales, order booking and liquidation — alongside farmer engagement: krishi mela and demo-plot lead capture, progressive-farmer records, field-day attendance and follow-ups. Both motions feed one dashboard.
Yes. Kini AI, the built-in voice agent, works in Hindi and 21 other Indian languages, so a field officer can book a fertilizer order or log a farmer meeting by speaking at the dealer counter. The mobile app is offline-first for low-connectivity rural beats.
48 hours for go-live. Most agri-input companies roll out territory by territory ahead of the kharif or rabi season, typically one zone per week, so beats and dealer masters are in place before the demand window opens.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.