Motion, made measurable.

Kinematic is the operating system for India's field sales teams. Two modules that work as one — Field Force + Lead Management — turning the chaos of thousands of executives, hundreds of supervisors and dozens of cities into something legible, accountable and steerable. With Kini AI running the whole thing by voice. Supply Chain & DMS when you scale into it.

FIELD FORCE · LIVE Saket beat · 12 outlets
Geo-verified check-in · 10:14 AM
8 visited1 at outlet3 remaining GPS · offline-first
LEAD MANAGEMENT just captured
Sharma Kirana
200 units · New SKU interest · Saket
New Follow-up Won
0Kini score
HOT Kini AI · WhatsApp follow-up scheduled for tomorrow, 11 AM
— What your morning looks like

Your whole field operation,
on one live screen.

Live · synced 12s ago
kinematic · supervisor dashboard — Mumbai West zone
Active field execs
0
▲ 12 checked in vs. yesterday
Outlets covered today
0
▲ 93% of planned beat
Leads captured
0
▲ 18% week-on-week
Lead → order conversion
0
▲ 6 pts since Kini follow-ups
Coverage & leads — this week
Mon–Sat
Mon
Tue
Wed
Thu
Fri
Sat
Outlets covered
Leads captured
Pipeline value
30 days
1 Jun▲ ₹4.2 Cr30 Jun
Pipeline by stage
Live
0leads
New 44%
In follow-up 29%
Won 17%
Cold 10%

Illustrative dashboard. Your real numbers, live, from day one — across Field Force & Lead Management.

— The Kinematic Chain

Every outlet visit starts
a chain reaction.

One field executive walks into one outlet. That single action flows straight through Field Force and Lead Management — captured, scored and followed up before the rep even leaves the shop.

01 · CHECK-IN
The visit begins
FE arrives at outlet. Geo-fenced check-in confirms location, time and identity.
→ Field Force
02 · CAPTURE
A lead is born
FE captures retailer interest in 5 seconds — or scans a card. Lead enters the pipeline with photo evidence.
→ Lead Management
03 · SCORE
Kini scores & routes
Kini AI scores the lead 0–100, routes it to the right rep and schedules the next-best follow-up automatically.
→ Kini AI · Lead Management
04 · CLOSE
The deal closes
Order booked on the next visit. Where Supply Chain is enabled, stock is allocated and fulfilled end-to-end.
→ Lead Management · + Supply Chain
— Two core modules, one platform

Field Force & Lead Management,
built to work as one.

The pair that runs your day: track the team in the field, capture and convert every lead they meet. Supply Chain plugs in when you're ready.

+ Add-on
Supply Chain & DMS
When you scale into distribution: distributor management, van sales, AI planogram compliance and outlet-level order booking.
Explore Supply Chain →
— KINI AI · the intelligence layer

The AI that runs your
field team — by voice.

Kini isn't a chatbot. It's an agent that captures leads, scores pipelines, writes your morning plan and answers analytics — hands-free, in 22+ Indian languages, even offline.

Voice-first, 22+ languages
Reps speak naturally in Hindi, Tamil, Marathi, Bengali and more. Kini captures the lead, books the order, updates the pipeline — no typing.
Hands-free
Agentic actions
One spoken sentence becomes a completed transaction — creates leads, moves deal stages, schedules follow-ups, files DCRs.
Not a chatbot
AI lead scoring
Every lead scored 0–100 on conversion probability — blending volume, outlet tier, rep history and how long it's sat idle.
0–100
Daily AI briefing
Each morning Kini reads the pipeline and tells each rep what to do first — the single highest-priority action, called out by name.
7:30 AM push
Ask anything (NLQ)
"Aaj ka pipeline kya hai?" · "Top reps in Mumbai" — Kini answers with live charts and drill-downs, in any language.
Live analytics
Scan a card → instant lead
Point the camera at a business card. Kini reads name, company, title, phone and email and opens a pre-filled lead. Review & save.
OCR

See it for your sector — type your industry and Kini maps it instantly.

FMCG Pharma Banking Logistics Real Estate Retail
Analysing:
Identifying industry-specific challenges
Mapping Field Force & Lead Management
Generating personalised insights
How Kinematic helps
Learn more about Kini AI
— Built for your sector

One platform.
Every industry.

Kinematic adapts to the operational reality of your sector — not the other way around.

Trusted by India's field teams
Tata Steel Shri Ram Sales BMW Ventures
What customers say

Teams that switched, tell it better.

Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.

SRS
Field Sales RepresentativeShri Ram Sales (SRS)

Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.

TS
Chief Sales ManagerTata Steel
— Simple pricing

Priced for the
two that matter most.

Per field executive per month. Admin and supervisor seats always free. Supply Chain & DMS available as an enterprise add-on.

FIELD FORCE
Track the team
₹1,500999/FE/mo

Full field visibility for teams getting started. Minimum 200 field executives.

Start 7-day free trial →
7-day free trial · No card · Live in 48h
GPS live tracking
Geo-fenced attendance
Beat & route management
My Day agenda + push
Offline-first architecture
Free admin & supervisor seats
Most Popular
FIELD + LEADS
Track the team & convert every lead
₹2,5001,499/FE/mo

Field Force and the field-native CRM together, supercharged by Kini AI. The combo most teams run on.

Start 7-day free trial →
7-day free trial · No card · Live in 48h
Everything in Field Force
Lead Management CRM
Kini AI lead scoring & next-best-action
Business-card scan → instant lead
Daily AI briefing & auto follow-ups
Kini AI voice & analytics
ENTERPRISE
Add Supply Chain & scale
Custom

For organisations adding distribution, ERP integrations or white-label. Talk to our sales team.

Talk to sales →
Everything in Field + Leads
Supply Chain & DMS
AI planogram & van sales
ERP connectors (SAP, Tally)
White-label, SSO & dedicated CSM
FOR TEAMS UNDER 200 FE
Custom pricing available
Talk to us — we'll structure a plan that works for your team size and use case.
Get a custom quote →
FOR ENTERPRISE SCALE
Connect with sales
For 500+ field executives, multi-region deployments or white-label requirements.
Talk to sales team →
— Built for India's field teams

The alternative to generic CRMs.

Zoho CRM, Salesforce, and LeadSquared were built for desk-based inside sales. Kinematic was built for beat plans, geo-fenced attendance, offline India, and distributor management.

— Frequently asked questions

Common questions.

Kinematic is a B2B SaaS field force management platform with three integrated modules — Field Force, Lead Management and Supply Chain — purpose-built for FMCG, pharma, banking, retail and logistics companies.

It gives enterprise teams real-time visibility into thousands of field executives across hundreds of cities, replacing WhatsApp screenshots and end-of-month Excel reconciliations with clean, accountable signal.

Kinematic is priced per field executive per month. The Field plan starts at ₹999/FE/month, Growth at ₹1,499/FE/month, and Enterprise is custom-priced. Admin and supervisor seats are always free.

Minimum deployment is 200 field executives. Smaller teams can request custom pricing — s@kinematicapp.com.

Yes. Kinematic is offline-first by design. Every screen — check-ins, photos, forms, lead capture, order booking — works without network connectivity.

Data queues locally on the device and syncs the moment connectivity returns. No data loss, no manual re-entry.

Kinematic serves FMCG, pharmaceuticals, banking & insurance, retail & distribution, logistics & last-mile delivery, and real estate.

The platform adapts to each sector with industry-specific workflows, terminology and reporting templates.

Kini AI is the voice-first AI agent built into the Kinematic platform. Field executives speak in any of 22+ Indian languages — Hindi, Tamil, Bengali, Marathi and more — and Kini captures leads, updates pipelines, books orders and answers analytics questions.

Works hands-free, across all three modules. Learn more about Kini AI →

48 hours. On Day 0 we configure your dashboard, zones, beats and field executive accounts together. Most teams go live within two working days of signing.

Kinematic operates pan-India — from metros like Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Pune to Tier 2 and Tier 3 cities like Nagpur, Jaipur, Lucknow, Indore, Chandigarh, Coimbatore and Bhubaneswar.

The offline-first architecture is specifically designed for territories with unreliable 4G coverage in semi-urban and rural India.

Yes. Kini AI supports 22+ Indian languages — Hindi, Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam, Punjabi and more. Field executives speak naturally in their own language to capture leads, book orders and update pipelines.

Learn more about Kini AI multilingual support →

Yes. Kinematic is built in compliance with India's Digital Personal Data Protection (DPDP) Act, 2023. Employee location tracking is consent-based, active only during designated working hours, and employees can view their own records.

Analytics and ad tracking are default-deny until explicit consent is granted. Data is stored on India-region servers.

Yes. Kinematic is a purpose-built alternative to Zoho CRM, Salesforce and LeadSquared for Indian B2B field sales teams in FMCG, pharma, banking, retail and logistics. Unlike these platforms, Kinematic works fully offline, includes beat plan management, geo-fenced attendance, distributor management (DMS), supply chain visibility, and Kini AI voice capture in 22 Indian languages.

Admin and supervisor seats are always free. Pricing starts at ₹999 per field executive per month. Deployment takes 48 hours.

Zoho CRM comparison →  ·  Salesforce comparison →  ·  LeadSquared comparison →

Kinematic outperforms Zoho CRM for FMCG field teams on five critical dimensions: offline-first architecture (works without connectivity), native beat plan management, geo-fenced attendance, distributor management (DMS) and supply chain visibility.

Zoho CRM requires connectivity, has no beat plan module, and does not include DMS or supply chain features. Kinematic admin and supervisor seats are free; Zoho charges per seat at every level.

Kinematic is the best Salesforce alternative for Indian B2B field sales in FMCG, pharma, banking, and retail. Salesforce costs ₹8,000–15,000 per user per month and takes 3–6 months to deploy.

Kinematic starts at ₹999/FE/month, deploys in 48 hours, and includes offline-first, beat plans, geo-fenced attendance, and Kini AI in 22 Indian languages — natively. Admin and supervisor seats are always free. Full Salesforce comparison →

Kinematic is the best LeadSquared alternative for FMCG, pharma, and banking field teams in India. LeadSquared is an inside-sales CRM built for call-centre pipelines — it lacks native beat plan management, geo-fenced attendance, offline-first architecture, and distributor management.

Kinematic includes all these capabilities natively and deploys in 48 hours. Full LeadSquared comparison →

A beat plan is a planned daily route that assigns a field executive to visit a specific set of outlets in a specific sequence on a regular cycle — daily, weekly, or fortnightly. In FMCG and pharma field sales, each TSM manages 20–50 outlets per beat, covering their full territory over a 7–14 day cycle.

Kinematic's beat plan module assigns outlets to beats, generates daily route lists, and tracks compliance in real time — showing supervisors which outlets were visited and which were missed. Learn about beat management →

— Start the conversation

Ready to see
it in action?

Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.

01
7-day free trial
Live in 48 hours. No commitment, no card required.
02
200+ field executive deployments
Smaller team? Custom pricing available — talk to sales.
03
s@kinematicapp.com
Direct line to the founder. Same-day response, always.
Book a demo
No commitment. We'll have you live in 48 hours.