One outlet visit sets off a chain reaction.
One field executive walks into one outlet — and it flows straight through Field Force and Lead Management: captured, scored and followed up before the rep even leaves the shop.
Kinematic is India's field force management software for FMCG, pharma, banking and logistics teams. The moment your reps leave the office, visibility drops to zero — ghost attendance, missed beats, leads that vanish by nightfall. Kinematic turns thousands of untracked visits into one live, accountable signal. Field Force + Lead Management, run by Kini AI.


One field executive walks into one outlet — and it flows straight through Field Force and Lead Management: captured, scored and followed up before the rep even leaves the shop.
The pair that runs your day: track the team in the field, capture and convert every lead they meet. Supply Chain plugs in when you're ready.
Kini isn't a chatbot. It's an agent that captures leads, scores pipelines, writes your morning plan and answers analytics — hands-free, in 22+ Indian languages, even offline.
See it for your sector — type your industry and Kini maps it instantly.
Illustrative dashboard. Your real numbers, live, from day one — across Field Force & Lead Management.
Kinematic adapts to the operational reality of your sector — not the other way around.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Per field executive per month. Admin and supervisor seats always free. Supply Chain & DMS available as an enterprise add-on.
Full field visibility for teams getting started. Minimum 200 field executives.
Start 7-day free trial →Field Force and the field-native CRM together, supercharged by Kini AI. The combo most teams run on.
Start 7-day free trial →For organisations adding distribution, ERP integrations or white-label. Talk to our sales team.
Talk to sales →Zoho CRM, Salesforce, and LeadSquared were built for desk-based inside sales. Kinematic was built for beat plans, geo-fenced attendance and offline India — with distributor management available as an Enterprise add-on.
Kinematic is a B2B SaaS field force management platform with three integrated modules — Field Force, Lead Management and Supply Chain — purpose-built for FMCG, pharma, banking, retail and logistics companies.
It gives enterprise teams real-time visibility into thousands of field executives across hundreds of cities, replacing WhatsApp screenshots and end-of-month Excel reconciliations with clean, accountable signal.
Kinematic is priced per field executive per month. The Field plan starts at ₹999/FE/month, Growth at ₹1,499/FE/month, and Enterprise is custom-priced. Admin and supervisor seats are always free.
Minimum deployment is 200 field executives. Smaller teams can request custom pricing — [email protected].
Yes. Kinematic is offline-first by design. Every screen — check-ins, photos, forms, lead capture, order booking — works without network connectivity.
Data queues locally on the device and syncs the moment connectivity returns. No data loss, no manual re-entry.
Kinematic serves FMCG, pharmaceuticals, banking & insurance, retail & distribution, logistics & last-mile delivery, and real estate.
The platform adapts to each sector with industry-specific workflows, terminology and reporting templates.
Kini AI is the voice-first AI agent built into the Kinematic platform. Field executives speak in any of 22+ Indian languages — Hindi, Tamil, Bengali, Marathi and more — and Kini captures leads, updates pipelines, books orders and answers analytics questions.
Works hands-free, across all three modules. Learn more about Kini AI →
48 hours. On Day 0 we configure your dashboard, zones, beats and field executive accounts together. Most teams go live within two working days of signing.
Kinematic operates pan-India — from metros like Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Pune to Tier 2 and Tier 3 cities like Nagpur, Jaipur, Lucknow, Indore, Chandigarh, Coimbatore and Bhubaneswar.
The offline-first architecture is specifically designed for territories with unreliable 4G coverage in semi-urban and rural India.
Yes. Kini AI supports 22+ Indian languages — Hindi, Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam, Punjabi and more. Field executives speak naturally in their own language to capture leads, book orders and update pipelines.
Yes. Kinematic is built in compliance with India's Digital Personal Data Protection (DPDP) Act, 2023. Employee location tracking is consent-based, active only during designated working hours, and employees can view their own records.
Analytics and ad tracking are default-deny until explicit consent is granted. Data is stored on India-region servers.
Yes. Kinematic is a purpose-built alternative to Zoho CRM, Salesforce and LeadSquared for Indian B2B field sales teams in FMCG, pharma, banking, retail and logistics. Unlike these platforms, Kinematic works fully offline and includes beat plan management, geo-fenced attendance, and Kini AI voice capture in 22 Indian languages. Distributor management (DMS) and supply chain visibility are available as an Enterprise add-on.
Admin and supervisor seats are always free. Pricing starts at ₹999 per field executive per month. Deployment takes 48 hours.
Zoho CRM comparison → · Salesforce comparison → · LeadSquared comparison →
Kinematic outperforms Zoho CRM for FMCG field teams on three critical dimensions: offline-first architecture (works without connectivity), native beat plan management and geo-fenced attendance — plus distributor management (DMS) and supply chain visibility, available as an Enterprise add-on (Zoho CRM does not offer these at any tier).
Zoho CRM requires connectivity, has no beat plan module, and does not include DMS or supply chain features at all. Kinematic admin and supervisor seats are free; Zoho charges per seat at every level.
Kinematic is the best Salesforce alternative for Indian B2B field sales in FMCG, pharma, banking, and retail. Salesforce costs ₹8,000–15,000 per user per month and takes 3–6 months to deploy.
Kinematic starts at ₹999/FE/month, deploys in 48 hours, and includes offline-first, beat plans, geo-fenced attendance, and Kini AI in 22 Indian languages — natively. Admin and supervisor seats are always free. Full Salesforce comparison →
Kinematic is the best LeadSquared alternative for FMCG, pharma, and banking field teams in India. LeadSquared is an inside-sales CRM built for call-centre pipelines — it lacks native beat plan management, geo-fenced attendance, and offline-first architecture. Kinematic includes these natively; distributor management is available as an Enterprise add-on.
Kinematic includes all these capabilities natively and deploys in 48 hours. Full LeadSquared comparison →
A beat plan is a planned daily route that assigns a field executive to visit a specific set of outlets in a specific sequence on a regular cycle — daily, weekly, or fortnightly. In FMCG and pharma field sales, each TSM manages 20–50 outlets per beat, covering their full territory over a 7–14 day cycle.
Kinematic's beat plan module assigns outlets to beats, generates daily route lists, and tracks compliance in real time — showing supervisors which outlets were visited and which were missed. Learn about beat management →
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.