Counter-share and loyalty,
finally visible.
For cement, paint, tiles, sanitaryware, plywood, adhesives and electricals brands — Kinematic connects the dealer counter and the contractor who drives the pull. Secondary sales, influencer loyalty and site visits in one platform, with zero leakage hiding in Excel.
Your sales run on loyalty and
counter-share you can't see.
In cement, paint, tiles and plywood, the sale is won twice — once at the dealer counter and once with the contractor, mason or architect who specifies the brand. Both motions are invisible without field data: counter-share is guessed, influencer loyalty is tracked on paper, and scheme and rebate money leaks against claims no one can verify.
Kinematic replaces that with a real-time signal from every dealer visit, every influencer meeting and every site — so demand generation and secondary sales finally show up as facts, not month-end anecdotes.
How Kinematic works
for building-materials brands.
From the counter to the site,
nothing goes unmeasured.
Building materials isn't one motion — it's the dealer counter and the influencer, general trade and projects, primary and secondary, all moving at once. The money leaks where you can't see: counter-share you only estimate, loyalty points settled against unverified claims, and schemes paid out on trust. Most brands only find the gap at month-end, in a spreadsheet, when the demand has already gone to a competitor.
Kinematic closes it in real time. Every dealer visit, every contractor and mason meeting, every geo-tagged site and every order is one connected signal — so a regional head can open a phone at 11 AM and know which counters are losing share, which influencers stopped buying, and where scheme spend is running ahead of the sales it was meant to drive.
Counter-share climbing,
loyalty redeeming.
Illustrative view of a zone dashboard: counter-share by dealer alongside influencer loyalty points redeemed, refreshed with every field visit — not compiled at month-end.
Your team's hands-free AI assistant.
Kini AI is the voice agent built into Kinematic — a field executive just speaks the order or the influencer log at the counter, in Hindi or any of 22 Indian languages. Kini books the secondary sale against the dealer, credits loyalty points to the contractor or mason, and answers counter-share questions. No typing, hands-free and offline.
Your field team's
counter-side companion.
From the first dealer beat to the last site visit, Kini rides along — booking orders, crediting loyalty points and answering counter-share questions by voice.
Common questions from
building-materials brands.
Building materials SFA digitises how cement, paint, tiles, sanitaryware, plywood and electricals brands run the field — dealer and distributor beat planning, order booking, secondary sales tracking and in-shop branding audits. Kinematic adds contractor and mason influencer loyalty plus geo-verified site visits, so both the counter and the demand-generation motions live in one platform.
Kinematic enrols contractors, masons, painters, architects and interior designers into a points and rewards program, tracks every field-force meeting with them, logs bags or litres influenced, and settles points and redemptions transparently. Sales that were once invisible brand pull become measurable demand tied to a specific influencer and territory.
Yes. Field executives log counter-share against competitor brands at each dealer, book secondary orders on your live SKU catalogue, and reconcile them against primary dispatch automatically — so slipping counter-share and distributor-level leakage surface the day they happen, not at month-end.
Every dealer scheme, slab rebate and influencer reward is tracked end to end against verified sales and geo-tagged visits. Claims settle only against evidence, so trade spend is tied to counter-share and sell-through outcomes you can see rather than to unverifiable month-end claims.
48 hours for go-live. Most building materials brands roll out by zone — typically one state or region per week — starting with dealer beats and secondary sales, then layering in influencer loyalty and site-visit tracking as the field team adopts the app.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.