Built for Retail teams

Perfect store execution,
verified.

For brands and distributors running in-store merchandising teams — Kinematic captures shelf reality at every visit. AI planogram audits, share-of-shelf, out-of-stock alerts and competitive pricing — in one mobile app.

Start 7-day free trial See how it works
94%
SKU detection accuracy
8s
Avg. audit time
15%
Sales uplift on compliance
LIVE TRACKING
Merchandiser · 8 stores
5audited
1in store
2to visit
SHELF AUDIT · LIVE
91% compliance
SHELVES SCANNED
1,847
COMPLIANT
1,684
OOS FOUND
128
PRICE ISSUES
42
AUTO-ACTIONED
98
— The Retail reality

You designed the planogram.
Is it actually on the shelf?

Most brands invest crores in planogram design — and have no way to verify whether the planogram exists in reality. Audits are slow, manual, sample-based and easy to game.

Kinematic's AI planogram audit takes 8 seconds. The merchandiser photographs the shelf; Kini AI detects every SKU, calculates share-of-shelf, flags out-of-stock and produces a compliance score — automatically, at every visit.

— Three modules, your workflow

How Kinematic works
for Retail teams.

FIELD FORCE
Merchandiser beat planning
Daily store routes. Visit duration tracking. Photo evidence at every store. Geo-fenced check-in confirms physical presence at the store, not a parking lot.
LEAD MANAGEMENT
New store onboarding pipeline
New stores added to the universe in real time. Approval workflow with photos, address verification and outlet tier classification. Capture in 5 seconds.
SUPPLY CHAIN
AI planogram, shelf & pricing audit
Image-recognition shelf scan in 8 seconds. SKU detection, share-of-shelf, out-of-stock flagging and competitive pricing capture — automatically. No manual auditing.
— Inside a retail-execution deployment

The perfect store,
measured every visit.

You've paid for the listing, the planogram and the promoter. But between head-office plan and what the shopper actually sees, a lot goes wrong — wrong facings, out-of-stocks, missing POS material, a promoter who clocked in but didn't. Without proof from the floor, retail execution is a slide deck, not a fact.

Kinematic makes the store the source of truth. Merchandisers and promoters check in geo-fenced, audit the shelf with an AI-scored photo, and log stock and competitor activity in minutes. Every store gets a perfect-store score you can trend by chain, region and SKU — so trade investment finally maps to what's on the shelf.

PERFECT STORE
A score for every visit
Configurable perfect-store checklists — availability, facings, freshness, POS, pricing — scored on each visit. Trend compliance by store, chain and region and see exactly which outlets drag the average down.
SHELF & PRICE
Share-of-shelf & competitor watch
AI image recognition returns share-of-shelf, planogram compliance and out-of-stock from a single photo in seconds. Capture competitor pricing and promotions in the same flow, so the market view is fresh, not anecdotal.
PROMOTERS & ISDs
Promoter attendance & sell-out
Geo-fenced selfie attendance for promoters and in-store demonstrators ends payroll leakage. Log sell-out, demos and footfall per shift to tie promoter cost directly to the sales they drive.
— Related reading

Go deeper on retail execution.

Buyer's Guide · 6 min read
Retail Execution Software India: Planogram to Perfect Store
Indian modern trade has 14,000+ organized outlets. Getting perfect store execution across all of them requires software that the field team will actually use. Here's what that looks like.
Read article
AI in Field Ops · 6 min read
AI Shelf Audit for FMCG Modern Trade: Photo to Planogram Score
How computer-vision shelf audits work end-to-end, where they break down, and what the next 12 months bring with multimodal AI. Written for FMCG ops leaders, not data scientists.
Read article
Industry: FMCG · 6 min read
FMCG Kirana Coverage India: Beating Your Competition to the Counter
India has 12 million kirana stores. Your FMCG brand will never reach all of them. The ones you reach, how often, and with what product portfolio is where the distribution battle is won or lost.
Read article
Browse all articles →
— RETAIL SOLUTIONS
Field Force for Retail → Supply Chain for Retail →
— Retail FAQs

Common questions from
Retail teams.

Retail execution software helps brands monitor and improve how their products are presented and stocked in retail stores. Core capabilities: store visit management, planogram compliance auditing, share-of-shelf measurement, out-of-stock detection and competitive pricing intelligence. Kinematic adds AI image recognition to all of these.

On standard FMCG categories — beverages, personal care, packaged foods — Kini AI achieves 94-97% SKU detection accuracy and 91% planogram compliance accuracy. Accuracy improves further over the first 2 weeks as the model learns your specific SKU catalogue.

Yes. Merchandisers photograph competitor shelves and price tags; Kini AI extracts SKU prices automatically. Build a real-time competitor pricing dataset across thousands of stores without manual data entry.

Yes. The platform supports both modern trade (supermarkets, hypermarkets, organised retail chains) and general trade (kiranas, small format stores) — with different SKU catalogues, audit checklists and reporting per channel.

Yes. Out-of-stock detected → auto-generated replenishment order. Planogram non-compliance → fix-it task assigned to merchandiser for next visit. Competitor price drop → alert to brand manager. Action, not just dashboards.

See what's on every shelf —
without sending anyone.
Start 7-day free trial Talk to sales →
Trusted by India's field teams
Tata Steel Shri Ram Sales BMW Ventures
What customers say

Teams that switched, tell it better.

Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.

SRS
Field Sales RepresentativeShri Ram Sales (SRS)

Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.

TS
Chief Sales ManagerTata Steel
— Start the conversation

Ready to see
it in action?

Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.

01
7-day free trial
Live in 48 hours. No commitment, no card required.
02
200+ field executive deployments
Smaller team? Custom pricing available — talk to sales.
03
s@kinematicapp.com
Direct line to the founder. Same-day response, always.
Book a demo
No commitment. We'll have you live in 48 hours.