For FMCG brands managing thousands of field executives, lakhs of outlets and hundreds of SKUs — Kinematic gives you real-time visibility from depot to shelf, with zero data lost in WhatsApp threads.
Most FMCG brands operate blind between two month-end reconciliations. Field executives report through WhatsApp; supervisors compile in Excel; leadership sees yesterday's news.
Kinematic replaces that with a real-time signal from every outlet visit — every check-in, every order, every planogram audit — feeding directly into a single dashboard.
FMCG sales force automation is software that digitises the work of FMCG field executives — beat planning, outlet visits, order booking, secondary sales tracking and shelf audits. Kinematic adds AI planogram compliance and live distributor stock visibility, closing the gap between sold and shelved.
Kinematic is the only platform with all three modules — Field Force, Lead Management and Supply Chain — natively integrated, plus Kini AI as the intelligence layer across all of them. Other platforms typically excel at one module; Kinematic is built for FMCG brands that need the whole chain.
Yes. Kinematic supports unlimited tiers — CFA, super-stockist, distributor, sub-stockist, retailer — with stock tracking, claims management and primary/secondary visibility at each tier.
Yes. The platform handles both general trade (kirana, paan-shops, small retailers) and modern trade (supermarkets, hypermarkets, organised retail) — with different SKU catalogues, pricing rules and audit workflows per channel.
48 hours for go-live, 2 weeks for AI planogram models to reach 94%+ accuracy on your specific SKU catalogue. Most FMCG teams roll out by zone — typically 1 zone per week.
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.
