Built for FMCG teams

Coverage you can
actually prove.

For FMCG brands managing thousands of field executives, lakhs of outlets and hundreds of SKUs — Kinematic gives you real-time visibility from depot to shelf, with zero data lost in WhatsApp threads.

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5,000+
Outlets covered/day
₹120Cr
Secondary sales tracked
91%
Planogram compliance
LIVE TRACKING
Saket beat · 12 outlets
8visited
1at outlet
3remaining
SECONDARY SALES · LIVE
₹12.4L today
ORDER PLACED
1,240
DISPATCHED
874
DELIVERED
512
INVOICED
298
PAID
182
— The FMCG reality

WhatsApp screenshots and
month-end Excel are not visibility.

Most FMCG brands operate blind between two month-end reconciliations. Field executives report through WhatsApp; supervisors compile in Excel; leadership sees yesterday's news.

Kinematic replaces that with a real-time signal from every outlet visit — every check-in, every order, every planogram audit — feeding directly into a single dashboard.

— Three modules, your workflow

How Kinematic works
for FMCG teams.

FIELD FORCE
Beat plans your FE can actually run
Daily routes optimised by Kini AI based on outlet density, traffic and last-visit timing. Geo-fenced attendance eliminates ghost check-ins. WhatsApp daily auto-report to ASMs.
LEAD MANAGEMENT
New outlet acquisition pipeline
Every retailer interested in a new SKU enters the pipeline in 5 seconds. Conversion ratios by FE, zone and product visible live. AI follow-ups close 3.2× more leads.
SUPPLY CHAIN
Primary, secondary & shelf — connected
DMS for primary-to-distributor sales. Mobile order booking for secondary. AI planogram audits for shelf compliance. The full chain, visible end to end.
— Inside an FMCG deployment

From depot to shelf,
nothing falls through.

FMCG isn't one motion — it's general trade and modern trade, primary and secondary, kirana and key accounts, all moving at once. The gap where money leaks is between what a distributor bills (primary) and what actually reaches the shelf and sells through (secondary). Most brands only see that gap at month-end, in a spreadsheet, when it's too late to act.

Kinematic closes it in real time. Every beat, every check-in, every order and every shelf photo is one connected signal — so a regional manager can open a phone at 11 AM and know exactly which outlets were skipped, where secondary sales are slipping, and which SKUs are missing from shelves they've already paid to stock.

BEAT COVERAGE
Coverage you can prove
Permanent journey plans per FE, AI-optimised by outlet density and last-visit gap. Geo-fenced selfie check-ins kill ghost visits. Productive-call %, lines-per-call and time-in-outlet land on the supervisor dashboard live — not in a Monday-morning Excel.
SECONDARY SALES
Outlet-by-outlet sell-through
Mobile order booking with your live SKU catalogue, schemes and pricing rules per channel. Secondary sales reconcile against primary dispatch automatically, so distributor-level leakage and stale stock surface the day they happen.
SHELF & SCHEMES
Share-of-shelf, audited by AI
The FE photographs the shelf; Kini AI returns share-of-shelf, out-of-stock flags and planogram compliance in seconds. Scheme and claim settlement is tracked end to end, so trade spends are tied to outcomes you can see.
— Related reading

Go deeper on FMCG field ops.

Industry: FMCG · 6 min read
FMCG Distribution Challenges India 2026: Field Force Solutions
The 8 biggest FMCG distribution challenges for Indian companies in 2026 — and how field force management software directly addresses each one. With data from India's tier 2-3 market.
Read article
Industry: FMCG · 6 min read
Secondary Sales Tracking for FMCG: Closing the Distributor Leakage Gap
Primary-vs-secondary mismatch is the most expensive silent leak in FMCG distribution. Here's what causes it, how to measure it, and how to close it without ERP heroics.
Read article
Field Force Strategy · 5 min read
Beat Plan Strategy for FMCG Distribution in India: A 2026 Playbook
Most FMCG beat plans are built on instinct and inherited Excel. Here's how India's best distribution teams design routes, frequencies and PCR targets — with data, not gut.
Read article
Browse all articles →
— FMCG SOLUTIONS
Field Force for FMCG → Lead Management for FMCG → Supply Chain for FMCG →
— FMCG FAQs

Common questions from
FMCG teams.

FMCG sales force automation is software that digitises the work of FMCG field executives — beat planning, outlet visits, order booking, secondary sales tracking and shelf audits. Kinematic adds AI planogram compliance and live distributor stock visibility, closing the gap between sold and shelved.

Kinematic is the only platform with all three modules — Field Force, Lead Management and Supply Chain — natively integrated, plus Kini AI as the intelligence layer across all of them. Other platforms typically excel at one module; Kinematic is built for FMCG brands that need the whole chain.

Yes. Kinematic supports unlimited tiers — CFA, super-stockist, distributor, sub-stockist, retailer — with stock tracking, claims management and primary/secondary visibility at each tier.

Yes. The platform handles both general trade (kirana, paan-shops, small retailers) and modern trade (supermarkets, hypermarkets, organised retail) — with different SKU catalogues, pricing rules and audit workflows per channel.

48 hours for go-live, 2 weeks for AI planogram models to reach 94%+ accuracy on your specific SKU catalogue. Most FMCG teams roll out by zone — typically 1 zone per week.

Stop guessing what's on your shelves.
Start 7-day free trial Talk to sales →
Trusted by India's field teams
Tata Steel Shri Ram Sales BMW Ventures
What customers say

Teams that switched, tell it better.

Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.

SRS
Field Sales RepresentativeShri Ram Sales (SRS)

Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.

TS
Chief Sales ManagerTata Steel
— Start the conversation

Ready to see
it in action?

Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.

01
7-day free trial
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02
200+ field executive deployments
Smaller team? Custom pricing available — talk to sales.
03
s@kinematicapp.com
Direct line to the founder. Same-day response, always.
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