The FMCG problem we solve.
Consumer goods companies running 200+ executive distribution networks typically struggle with spotty beat compliance, distributor-vs-secondary order mismatches and shelf-share blindness. Kinematic's field force management replaces that with a single mobile-first source of truth — measurable, auditable and built for the speed of fieldwork.
Used by FMCG brands across India and South Asia to drive 18–24% lift in productive call rate within 90 days.
What Field Force Management gives you.
- live GPS, geo-fenced attendance, beat plans and an offline-first mobile app
- Offline-first Android app — works on 2G/3G, syncs when it can
- Supervisor dashboards with live maps, KPIs and beat compliance
- Open APIs to your existing ERP, CRM or DMS
- Kini AI layer — anomaly alerts, smart routing, voice-first capture
₹1,500 ₹999 / executive / month · 7-day free trial · live in 48 hours.
Frequently asked questions
Is Kinematic field force management a good fit for FMCG companies in India?
Yes. We're built specifically for consumer goods companies running 200+ executive distribution networks operating in the realities of Indian distribution — Tier 2/3 connectivity, multilingual teams and entry-level Android handsets. Most FMCG customers see meaningful productivity gains within the first 90 days.
How long does Field Force Management take to deploy for a FMCG team?
Most FMCG deployments go live in 48 hours — including data import, app rollout and supervisor onboarding. Larger 500+ executive deployments take 1–2 weeks for territory configuration.
Does it work offline in low-connectivity areas?
Yes. The Kinematic mobile app is offline-first. Check-ins, photos, forms and beat compliance work fully offline. Data queues locally on the device and syncs the moment 2G/3G/4G connectivity returns.
How does pricing work for FMCG teams?
₹1,500 ₹999 / executive / month, billed monthly — or annually at a 10% discount. Custom pricing for teams under 25 executives. Talk to sales for a quote tailored to your FMCG workflow.
