Supply Chain · the distribution module

From warehouse to shelf —
visible end to end.

Most platforms stop at the order. Kinematic tracks the entire chain — distributor allocation, van loading, secondary sales, shelf compliance — closing the loop between what's been sold and what's actually on the shelf.

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91%
Planogram compliance
5×
Audit speed
0
Stock blind spots
DISTRIBUTOR STOCK
SKU-1428 · 12 distributors
D0192%
D0276%
D0358%
D0414%
D0588%
D0664%
Kini AI · Restock alertD04 below threshold, 6-day cover left
SHELF AUDIT · AI
11:42 AM · auto-scored
OURS OOS OURS
7our SKUs
11.4%shelf share
1OOS flagged
The Kinematic platform · 3 modules + AI
You are here 01 Field Force GPS, geo-attendance & beat plans You are here 02 Lead Management Field-native CRM & pipeline You are here 03 Supply Chain DMS, van sales & AI shelf audit You are here AI Kini AI The intelligence layer across all
— Everything in Supply Chain

Close the loop between
sold and shelved.

Every capability, shown the way your distribution team lives it — stock cover you can see, audits that score themselves, and shortages caught before they happen.

01 · Distributor Management System

Every unit, from brand HQ to the shelf edge.

Track stock allocation, primary sales (brand → distributor) and secondary sales (distributor → retailer) across the whole network. Real-time stock cover, reorder triggers and ageing reports close the demand-visibility gap that spreadsheets never could.

  • Primary + secondary sales
  • Live stock cover
  • Reorder triggers
  • Ageing reports
Distributor stock cover SKU-1428 · days of cover
D01
D02
D03
D04
D05
D06
Healthy coverD04 — restock alert
02 · Van sales & mobile invoicing

Turn every delivery van into a shop on wheels.

Stock is loaded in the morning, then sold, invoiced and settled at each outlet — entirely on the executive's phone, entirely offline-capable. GST-compliant invoices generate on the spot, and van inventory updates in real time between stops.

  • Mobile invoicing
  • GST-compliant
  • Offline-capable
  • Live van stock
Van run · today 240 units loaded
₹0 L
collected across today's beat, settled on-phone
240 units loaded to van08:10
Sharma Kirana — 24 units invoiced11:00
Payment settled · UPISETTLED
Van stock reconciled liveSYNCED
03 · AI planogram compliance

Photograph the shelf. Get the audit in 8 seconds.

The executive snaps one photo; Kini AI recognises every SKU, calculates share-of-shelf, flags out-of-stocks and reads competitor pricing — automatically. An audit that took 25 minutes by hand now takes eight seconds, with zero human bias.

  • Image-recognition
  • Share-of-shelf
  • OOS detection
  • 8-second audit
Planogram compliance Auto-scored · 11:42 AM
7 of our SKUs detected · 11.4% share-of-shelf · 1 out-of-stock flagged for restock.
  • 8-sec audit
  • Competitor pricing
  • Zero bias
04 · Order booking at outlet

The order closes before you leave the counter.

The retailer commits while your executive is still in the store — stock allocation, dispatch and invoice complete in a single mobile flow, no callback required. A live SKU catalogue and price-list logic keep every order accurate to the paisa.

  • In-store ordering
  • SKU catalogue
  • Price-list logic
  • Instant dispatch
Top SKUs · this week Units booked at outlet
SKU-1428
1,240
SKU-0921
1,010
SKU-2205
826
SKU-1150
664
SKU-3301
528
05 · Demand forecasting

Restock before the shelf ever runs dry.

Kini AI predicts stock-out by SKU, outlet and distributor from historical secondary sales, seasonality and beat coverage — then fires a restock alert days before shelves empty. You stop reacting to shortages and start preventing them.

  • Stock-out prediction
  • Seasonality-aware
  • Per-outlet forecast
  • Auto restock alerts
Predicted cover · SKU-1428 Depleting · D04
0 days
cover left before restock — alert already fired
Today+10d+20d+30d
Powered by Kini AI · Image-recognition planogram audits, demand forecasting and stock-out prediction by outlet — running across the chain above.
0%
Planogram compliance, auto-scored
AI shelf audit
0s
Shelf audit — not 25 minutes
Image recognition
0×
Faster field audits
Vs manual counting
0%
Secondary-sales visibility
Primary → shelf
— A SKU's journey

From depot
to consumer hand.

DAY 0
Stock allocated
Brand HQ allocates to distributor D02. 4,200 units of SKU-1428 dispatched.
DAY 1
Van loaded
Morning van loading captured on FE phone. 240 units loaded for Saket beat.
DAY 1, 11 AM
Order booked
Sharma Kirana orders 24 units. Mobile invoice generated. Stock deducted from van.
DAY 2
Shelf audited
Next visit: FE photographs shelf. AI confirms 7 SKUs placed correctly.
— Supply Chain FAQs

Questions about distribution.

A Distributor Management System (DMS) is software that lets FMCG brands track stock allocation, primary sales (brand to distributor) and secondary sales (distributor to retailer) across the distributor network.

Kinematic DMS closes the demand-visibility gap by tying every retailer order back to its distributor and stock movement.

Van sales automation converts every delivery vehicle into a mobile selling unit. Stock is loaded onto the van in the morning; the FE sells, invoices and settles directly from the FE's phone at each retailer. Inventory updates in real time. Eliminates dead time between outlets.

The FE photographs the shelf using the Kinematic mobile app. Kini AI applies image recognition to detect product SKUs, calculate share-of-shelf, identify out-of-stock gaps and verify planogram compliance — automatically, in seconds. No manual auditing.

Order booking happens through the FE during the outlet visit. The retailer commits while the FE is still in the store — stock allocation, dispatch and invoice are completed on the FE's phone in one flow, without leaving the conversation. Optional: B2B portal for retailers to self-order.

Yes. Enterprise plan includes connectors for SAP, Oracle NetSuite, Tally and major Indian ERPs. Two-way sync for stock, pricing, SKUs and order data. Custom integrations available for industry-specific systems.

See what's on the shelf —
before your retailer calls.
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Trusted by India's field teams
Tata Steel Shri Ram Sales BMW Ventures
What customers say

Teams that switched, tell it better.

Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.

SRS
Field Sales RepresentativeShri Ram Sales (SRS)

Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.

TS
Chief Sales ManagerTata Steel
— Start the conversation

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it in action?

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02
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03
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