Module 03 of 03 · Supply Chain

From warehouse to shelf —
visible end to end.

Most platforms stop at the order. Kinematic tracks the entire chain — distributor allocation, van loading, secondary sales, shelf compliance — closing the loop between what's been sold and what's actually on the shelf.

91%
Planogram compliance
Audit speed
0
Stock blind spots
DISTRIBUTOR STOCK
SKU-1428 · 12 distributors
D0192%
D0276%
D0358%
D0414%
D0588%
D0664%
Kini AI · Restock alertD04 below threshold, 6-day cover left
SHELF AUDIT · AI
11:42 AM · auto-scored
OURS OOS OURS
7our SKUs
11.4%shelf share
1OOS flagged
— Five core capabilities

Close the loop between
sold and shelved.

Distributor Management System (DMS)
Track stock allocation, primary sales (brand → distributor) and secondary sales (distributor → retailer) across the distributor network. Close the demand-visibility gap. Real-time stock levels, reorder triggers and ageing reports.
Van sales & mobile invoicing
Convert every delivery van into a mobile selling unit. Stock loaded, sold, invoiced and settled — all on the FE's phone, all offline-capable. GST-compliant invoicing built in.
AI planogram compliance
FE photographs the shelf; Kini AI audits planogram, share-of-shelf, out-of-stock and competitive pricing — automatically, no manual checking. Audit completes in 8 seconds vs. 25 minutes manual.
Order booking at outlet
Retailer commits while the FE is still in the store. Stock allocation, dispatch and invoice — without leaving the conversation. Mobile-first order capture with SKU catalogue and price-list logic.
Demand forecasting
Kini AI predicts stock-out by SKU, outlet and distributor based on historical secondary sales, seasonality and beat coverage. Restock alerts triggered automatically before shelves empty.
Powered byKini AI·Image-recognition planogram audits, demand forecasting and stock-out prediction by outlet.
— A SKU's journey

From depot
to consumer hand.

DAY 0
Stock allocated
Brand HQ allocates to distributor D02. 4,200 units of SKU-1428 dispatched.
DAY 1
Van loaded
Morning van loading captured on FE phone. 240 units loaded for Saket beat.
DAY 1, 11 AM
Order booked
Sharma Kirana orders 24 units. Mobile invoice generated. Stock deducted from van.
DAY 2
Shelf audited
Next visit: FE photographs shelf. AI confirms 7 SKUs placed correctly.
— Supply Chain FAQs

Questions about distribution.

A Distributor Management System (DMS) is software that lets FMCG brands track stock allocation, primary sales (brand to distributor) and secondary sales (distributor to retailer) across the distributor network.

Kinematic DMS closes the demand-visibility gap by tying every retailer order back to its distributor and stock movement.

Van sales automation converts every delivery vehicle into a mobile selling unit. Stock is loaded onto the van in the morning; the FE sells, invoices and settles directly from the FE's phone at each retailer. Inventory updates in real time. Eliminates dead time between outlets.

The FE photographs the shelf using the Kinematic mobile app. Kini AI applies image recognition to detect product SKUs, calculate share-of-shelf, identify out-of-stock gaps and verify planogram compliance — automatically, in seconds. No manual auditing.

Order booking happens through the FE during the outlet visit. The retailer commits while the FE is still in the store — stock allocation, dispatch and invoice are completed on the FE's phone in one flow, without leaving the conversation. Optional: B2B portal for retailers to self-order.

Yes. Enterprise plan includes connectors for SAP, Oracle NetSuite, Tally and major Indian ERPs. Two-way sync for stock, pricing, SKUs and order data. Custom integrations available for industry-specific systems.

See what's on the shelf —
before your retailer calls.
— Start the conversation

Ready to see
it in action?

Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.

01
7-day free trial
Live in 48 hours. No commitment, no card required.
02
200+ field executive deployments
Smaller team? Custom pricing available — talk to sales.
03
sales@kinematicapp.com
Direct line to the founder. Same-day response, always.
Book a demo
No commitment. We'll have you live in 48 hours.