From warehouse to shelf —
visible end to end.
Most platforms stop at the order. Kinematic tracks the entire chain — distributor allocation, van loading, secondary sales, shelf compliance — closing the loop between what's been sold and what's actually on the shelf.
Close the loop between
sold and shelved.
Every capability, shown the way your distribution team lives it — stock cover you can see, audits that score themselves, and shortages caught before they happen.
Every unit, from brand HQ to the shelf edge.
Track stock allocation, primary sales (brand → distributor) and secondary sales (distributor → retailer) across the whole network. Real-time stock cover, reorder triggers and ageing reports close the demand-visibility gap that spreadsheets never could.
Turn every delivery van into a shop on wheels.
Stock is loaded in the morning, then sold, invoiced and settled at each outlet — entirely on the executive's phone, entirely offline-capable. GST-compliant invoices generate on the spot, and van inventory updates in real time between stops.
Photograph the shelf. Get the audit in 8 seconds.
The executive snaps one photo; Kini AI recognises every SKU, calculates share-of-shelf, flags out-of-stocks and reads competitor pricing — automatically. An audit that took 25 minutes by hand now takes eight seconds, with zero human bias.
The order closes before you leave the counter.
The retailer commits while your executive is still in the store — stock allocation, dispatch and invoice complete in a single mobile flow, no callback required. A live SKU catalogue and price-list logic keep every order accurate to the paisa.
Restock before the shelf ever runs dry.
Kini AI predicts stock-out by SKU, outlet and distributor from historical secondary sales, seasonality and beat coverage — then fires a restock alert days before shelves empty. You stop reacting to shortages and start preventing them.
Distribution, run like
a control tower.
A full distributor & van-sales suite, an AI control tower you can talk to, order booking from the dashboard — and shelf intelligence that counts stock from a photo.
Every unit accounted for, depot to shelf.
A live distributor stock ledger with van load in/out, a damaged & expiry register, claims & settlements, primary↔secondary reconciliation, smart replenishment and receivables ageing — the whole secondary chain, in one view.
| Movement | Units | Value |
|---|---|---|
| Opening stock | 4,200 | ₹5.04L |
| Primary in | +1,200 | ₹1.44L |
| Secondary out | −3,150 | ₹3.78L |
| Damaged / expiry | −36 | ₹0.04L |
| Closing · reconciled ✓ | 2,214 | ₹2.66L |
Ask KINI. Approve. Replenished.
Coverage and anomaly agents watch the network around the clock. Ask KINI anything in plain language — then turn its replenishment suggestion into a real order with one approval.
Browse the catalogue. Check credit. Invoice with GST.
Back-office teams can now book orders straight from the dashboard — a browsable product catalogue, order-time credit checks against the outlet's limit, and a GST-invoice view the moment the order is punched.
One shelf photo.
Count, compliance and competition.
Stock counted from the photo, POSM & merchandising checks scored, share-of-shelf and competitor pricing extracted — with cross-store trend Insights, a Competitors library, capture re-analyze and shelf-photo upload from the web.
From depot
to consumer hand.
Questions about distribution.
A Distributor Management System (DMS) is software that lets FMCG brands track stock allocation, primary sales (brand to distributor) and secondary sales (distributor to retailer) across the distributor network.
Kinematic DMS closes the demand-visibility gap by tying every retailer order back to its distributor and stock movement.
Van sales automation converts every delivery vehicle into a mobile selling unit. Stock is loaded onto the van in the morning; the FE sells, invoices and settles directly from the FE's phone at each retailer. Inventory updates in real time. Eliminates dead time between outlets.
The FE photographs the shelf using the Kinematic mobile app. Kini AI applies image recognition to detect product SKUs, calculate share-of-shelf, identify out-of-stock gaps and verify planogram compliance — automatically, in seconds. No manual auditing.
Order booking happens through the FE during the outlet visit. The retailer commits while the FE is still in the store — stock allocation, dispatch and invoice are completed on the FE's phone in one flow, without leaving the conversation. Optional: B2B portal for retailers to self-order.
Yes. Enterprise plan includes connectors for SAP, Oracle NetSuite, Tally and major Indian ERPs. Two-way sync for stock, pricing, SKUs and order data. Custom integrations available for industry-specific systems.
Teams that switched, tell it better.
Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.
Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.
Ready to see
it in action?
Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.