NewAI Smart Filters — filter leads in plain English NewLeads auto-captured from WhatsApp, IVR & Lead Ads NewFace-verified attendance + GPS-spoof detection New moduleField Expenses & Travel Claims NewAI route optimization — 31% fewer km NewDistribution AI Control Tower — Ask KINI LiveKinematic iOS app on the App Store
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Kini · your guide
Field sales · the visibility gap

The field is a black box.
We make it measurable.

Kinematic is India's field-to-shelf sales platform for FMCG, pharma, banking and logistics teams. The moment your reps leave the office, visibility drops to zero — ghost attendance, missed beats, leads that vanish by nightfall, stock stuck in the wrong depot. Kinematic turns thousands of untracked visits, orders and distributor movements into one live, accountable signal. Field Force + Lead Management + Supply Chain — one platform, run by Kini AI.

Start 7-day free trial See how it works
200+ FE deployments Offline-first Live in 48 hours
Saket beat · live8 of 12 outlets
? ? ? 14.2 KM · TODAY
Geo-verifiedCheck-in · 10:14 AM
Lead scored · Kini AI82  HOT
Beat compliance93% · this week
— Trusted on the ground
Field teams at India's biggest names run on Kinematic.
Tata Steel
Shri Ram Sales
BMW Ventures
FMCG · Steel · Automotive · Real Estate — 200+ field executives deployed
The Kinematic chain

One outlet visit sets off a chain reaction.

One field executive walks into one outlet — and it flows straight through Field Force and Lead Management: captured, scored and followed up before the rep even leaves the shop.

01 · Check-in
The visit begins
FE arrives at the outlet. Geo-fenced check-in confirms location, time and identity.
Field Force
02 · Capture
A lead is born
FE captures retailer interest in 5 seconds — or scans a card. The lead enters the pipeline with photo evidence.
Lead Management
03 · Score
Kini scores & routes
Kini AI scores the lead 0–100, routes it to the right rep and schedules the next-best follow-up — automatically.
Kini AI · Lead Management
04 · Close
The deal closes
Order booked on the next visit. Where Supply Chain is enabled, stock is allocated and fulfilled end-to-end.
Lead Management · +Supply Chain
— Three modules, one platform

Field Force, Lead Management
& Supply Chain — built as one.

The full field-to-shelf stack: track the team on the ground, capture and convert every lead they meet, and move stock from depot to retailer — one platform, one login, Kini AI across all three. Start with the module you need; add the rest as you grow.

Field Force · live 8 of 12 outlets
Module 01 · Field Force
See every rep, every minute.
Live GPS tracking, geo-fenced selfie attendance, beat & route plans, gamification and a My Day agenda — all offline-first for real Indian field conditions.
GPS trackingGeo-fenced attendanceBeat plansMy DayOffline-first
Explore Field Force
Pipeline · live Kini score 82 NEWFOLLOW-UPWON 82
Module 02 · Lead Management
Capture in 5s. Convert with AI.
A CRM built for the front-line, not the office — point-of-contact capture, business-card scan, configurable pipelines and Kini-AI lead scoring with automatic follow-ups.
5s captureCard scan → leadAI lead scoringPipeline stagesAuto follow-ups
Explore Lead Management
Distribution · live D02 · 76% cover D01D02D03
Module 03 · Supply Chain
Depot to shelf, in view.
Distributor management, van sales & mobile invoicing, AI planogram audits and secondary-sales tracking — close the gap between what's sold and what's on the shelf.
DMSVan salesAI shelf auditSecondary salesOrder + GST invoice
Explore Supply Chain
— KINI AI · the intelligence layer

The AI that runs your
field team — by voice.

Kini isn't a chatbot. It's an agent that captures leads, scores pipelines, writes your morning plan and answers analytics — hands-free, in 22+ Indian languages, even offline.

Voice-first, 22+ languages
Reps speak naturally in Hindi, Tamil, Marathi, Bengali and more. Kini captures the lead, books the order, updates the pipeline — no typing.
Hands-free
Agentic actions
One spoken sentence becomes a completed transaction — creates leads, moves deal stages, schedules follow-ups, files DCRs.
Not a chatbot
AI lead scoring
Every lead scored 0–100 on conversion probability — blending volume, outlet tier, rep history and how long it's sat idle.
0–100
Daily AI briefing
Each morning Kini reads the pipeline and tells each rep what to do first — the single highest-priority action, called out by name.
7:30 AM push
Ask anything (NLQ)
"Aaj ka pipeline kya hai?" · "Top reps in Mumbai" — Kini answers with live charts and drill-downs, in any language.
Live analytics
Scan a card → instant lead
Point the camera at a business card. Kini reads name, company, title, phone and email and opens a pre-filled lead. Review & save.
OCR

See it for your sector — type your industry and Kini maps it instantly.

FMCG Pharma Banking Logistics Real Estate Retail
Analysing:
Identifying industry-specific challenges
Mapping Field Force & Lead Management
Generating personalised insights
How Kinematic helps
Learn more about Kini AI
— What your morning looks like

Your whole field operation,
on one live screen.

Live · synced 12s ago
kinematic · supervisor dashboard — Mumbai West zone
Active field execs
0
▲ 12 checked in vs. yesterday
Outlets covered today
0
▲ 93% of planned beat
Leads captured
0
▲ 18% week-on-week
Lead → order conversion
0
▲ 6 pts since Kini follow-ups
Coverage & leads — this week
Mon–Sat
Mon
Tue
Wed
Thu
Fri
Sat
Outlets covered
Leads captured
Pipeline value
30 days
1 Jun▲ ₹4.2 Cr30 Jun
Pipeline by stage
Live
0leads
New 44%
In follow-up 29%
Won 17%
Cold 10%

Illustrative dashboard. Your real numbers, live, from day one — across Field Force & Lead Management.

— Built for your sector

One platform.
Every industry.

Kinematic adapts to the operational reality of your sector — not the other way around.

01 · FMCG
FMCG & Consumer Goods
Coverage you can actually prove. Real-time field intelligence across thousands of outlets.
02 · PHARMA
Pharmaceuticals
MR accountability, automated. Track every doctor visit, chemist call and stockist meeting.
03 · BFSI
Banking & Insurance
Every lead, every agent — tracked. Policy & loan pipelines from doorstep to closure.
04 · RETAIL
Retail & Distribution
Perfect store execution. Planogram compliance, share-of-shelf and in-store task management.
05 · LOGISTICS
Logistics & Last-Mile
Route adherence. Proof of delivery. Geo-verified handoffs and exception alerts.
06 · REAL ESTATE
Real Estate
Site visits that convert. Broker field force tracked from lead to closure.
What customers say

Teams that switched, tell it better.

Earlier I noted leads in a diary at night and half of them were lost. Now I just speak to Kini AI after each visit — the lead is recorded with the outlet and quantity, scored, and my follow-up is set before I've even left the shop. Nothing slips any more.

SRS
Field Sales RepresentativeShri Ram Sales (SRS)

Kinematic's analytics changed how we plan. We see beat coverage, conversion by zone and pipeline health live — so territory and sales strategy decisions are made on this month's data, not last quarter's reports. Reviews that took days now take an hour.

TS
Chief Sales ManagerTata Steel
— Simple, modular pricing

Three modules.
Start with one.

Field Force, Lead Management and Supply Chain — priced per user, per month, billed yearly. Begin with the module you need today and add the rest as you grow. Kini AI is woven through all three.

FIELD FORCE
Track every rep, every minute
Starts at
₹599/user/mo

Live GPS, geo-verified attendance and beat plans — offline-first for real field conditions.

Start free trial →
GPS live tracking
Geo-verified attendance
Beat & route plans
Orders & expense capture
Custom forms & reports
LEAD MANAGEMENT
Capture in 5s, convert with AI
Starts at
₹499/user/mo

A field-native CRM with Kini AI lead scoring, next-best-action and auto follow-ups.

Start free trial →
Leads, pipelines & deals
Kini AI lead scoring
Next-best-action
Business-card scan → lead
Daily AI briefing
SUPPLY CHAIN
Depot to shelf, fully visible
Starts at
₹799/user/mo

Distributor management, van sales and AI shelf audits — close the secondary-sales gap.

Start free trial →
Distributor management (DMS)
Van sales & mobile invoicing
AI planogram & shelf audit
Secondary-sales tracking
Order booking & GST invoice
Most Popular
COMPLETE
All three modules, one platform
Starts at
₹1,499/user/mo

The whole field operation in one view — cheaper than buying the modules separately.

Start free trial →
Everything in all 3 modules
Cross-module reporting
Unified live dashboard
Kini AI across the board
Priority onboarding
Add Kini AI, planogram AI, advanced analytics, ERP & more as you scale · Volume pricing from 100 users · Live in 48h
See full pricing, add-ons & CRM comparison
— Built for India's field teams

The alternative to generic CRMs.

Zoho CRM, Salesforce, and LeadSquared were built for desk-based inside sales. Kinematic was built for beat plans, geo-fenced attendance and offline India — with distributor management available as an Enterprise add-on.

Zoho CRM Alternative
Zoho CRM Alternative India
Offline-first, beat plans, and 22 Indian languages — everything Zoho CRM lacks for Indian field teams. Supervisors always free; DMS available as an Enterprise add-on.
Compare vs Zoho →
Salesforce Alternative
Salesforce Alternative India
₹999/FE/month vs ₹8,000+/user. Goes live in 48 hours. No 6-month implementation. Purpose-built for FMCG, pharma & banking field ops.
Compare vs Salesforce →
LeadSquared Alternative
LeadSquared Alternative India
LeadSquared is inside sales CRM. Kinematic is field force management — with beat plans, geo-attendance and offline-first built in; distributor management available as an Enterprise add-on.
Compare vs LeadSquared →
See all comparisons →

Kinematic is a B2B SaaS field force management platform with three integrated modules — Field Force, Lead Management and Supply Chain — purpose-built for FMCG, pharma, banking, retail and logistics companies.

It gives enterprise teams real-time visibility into thousands of field executives across hundreds of cities, replacing WhatsApp screenshots and end-of-month Excel reconciliations with clean, accountable signal.

Kinematic is priced per field executive per month. The Field plan starts at ₹999/FE/month, Growth at ₹1,499/FE/month, and Enterprise is custom-priced. Admin and supervisor seats are always free.

Minimum deployment is 200 field executives. Smaller teams can request custom pricing — [email protected].

Yes. Kinematic is offline-first by design. Every screen — check-ins, photos, forms, lead capture, order booking — works without network connectivity.

Data queues locally on the device and syncs the moment connectivity returns. No data loss, no manual re-entry.

Kinematic serves FMCG, pharmaceuticals, banking & insurance, retail & distribution, logistics & last-mile delivery, and real estate.

The platform adapts to each sector with industry-specific workflows, terminology and reporting templates.

Kini AI is the voice-first AI agent built into the Kinematic platform. Field executives speak in any of 22+ Indian languages — Hindi, Tamil, Bengali, Marathi and more — and Kini captures leads, updates pipelines, books orders and answers analytics questions.

Works hands-free, across all three modules. Learn more about Kini AI →

48 hours. On Day 0 we configure your dashboard, zones, beats and field executive accounts together. Most teams go live within two working days of signing.

Kinematic operates pan-India — from metros like Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Pune to Tier 2 and Tier 3 cities like Nagpur, Jaipur, Lucknow, Indore, Chandigarh, Coimbatore and Bhubaneswar.

The offline-first architecture is specifically designed for territories with unreliable 4G coverage in semi-urban and rural India.

Yes. Kini AI supports 22+ Indian languages — Hindi, Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam, Punjabi and more. Field executives speak naturally in their own language to capture leads, book orders and update pipelines.

Learn more about Kini AI multilingual support →

Yes. Kinematic is built in compliance with India's Digital Personal Data Protection (DPDP) Act, 2023. Employee location tracking is consent-based, active only during designated working hours, and employees can view their own records.

Analytics and ad tracking are default-deny until explicit consent is granted. Data is stored on India-region servers.

Yes. Kinematic is a purpose-built alternative to Zoho CRM, Salesforce and LeadSquared for Indian B2B field sales teams in FMCG, pharma, banking, retail and logistics. Unlike these platforms, Kinematic works fully offline and includes beat plan management, geo-fenced attendance, and Kini AI voice capture in 22 Indian languages. Distributor management (DMS) and supply chain visibility are available as an Enterprise add-on.

Admin and supervisor seats are always free. Pricing starts at ₹999 per field executive per month. Deployment takes 48 hours.

Zoho CRM comparison →  ·  Salesforce comparison →  ·  LeadSquared comparison →

Kinematic outperforms Zoho CRM for FMCG field teams on three critical dimensions: offline-first architecture (works without connectivity), native beat plan management and geo-fenced attendance — plus distributor management (DMS) and supply chain visibility, available as an Enterprise add-on (Zoho CRM does not offer these at any tier).

Zoho CRM requires connectivity, has no beat plan module, and does not include DMS or supply chain features at all. Kinematic admin and supervisor seats are free; Zoho charges per seat at every level.

Kinematic is the best Salesforce alternative for Indian B2B field sales in FMCG, pharma, banking, and retail. Salesforce costs ₹8,000–15,000 per user per month and takes 3–6 months to deploy.

Kinematic starts at ₹999/FE/month, deploys in 48 hours, and includes offline-first, beat plans, geo-fenced attendance, and Kini AI in 22 Indian languages — natively. Admin and supervisor seats are always free. Full Salesforce comparison →

Kinematic is the best LeadSquared alternative for FMCG, pharma, and banking field teams in India. LeadSquared is an inside-sales CRM built for call-centre pipelines — it lacks native beat plan management, geo-fenced attendance, and offline-first architecture. Kinematic includes these natively; distributor management is available as an Enterprise add-on.

Kinematic includes all these capabilities natively and deploys in 48 hours. Full LeadSquared comparison →

A beat plan is a planned daily route that assigns a field executive to visit a specific set of outlets in a specific sequence on a regular cycle — daily, weekly, or fortnightly. In FMCG and pharma field sales, each TSM manages 20–50 outlets per beat, covering their full territory over a 7–14 day cycle.

Kinematic's beat plan module assigns outlets to beats, generates daily route lists, and tracks compliance in real time — showing supervisors which outlets were visited and which were missed. Learn about beat management →

— Start the conversation

Ready to see
it in action?

Tell us about your field team and we'll set up a personalised demo — showing exactly how Kinematic maps to your workflows.

01
7-day free trial
Live in 48 hours. No commitment, no card required.
02
200+ field executive deployments
Smaller team? Custom pricing available — talk to sales.
03
[email protected]
Direct line to the founder. Same-day response, always.
Book a demo
No commitment. We'll have you live in 48 hours.